Twoogle?

TechCrunch is pumping up the idea of a Google acquisition of Twitter. Kara Fisher pours cold water on the idea.

Back in February the same idea was briefly noted on this blog here.

My key question -- beyond the personalities and dramatic cat and mouse game with GOOG, MSFT and other digital leaders like Facebook, Twitter and their financiers -- is about the potential integration of these companies. There is more to an aquisition than APIs and additional cubicle space.

At least superficially, Twitter is innovating its search, Twitpic, Twistori and related product lines and compelementary services precisely because it is small and can do so. With only 7m members and a relatively "new" feeling at the company, innovation can flourish in a hyperspeed Darwinian fashion. At Facebook or Google, the massive installed base of users and the -- relatively speaking -- maturity of the firms, their internal processes and culture are in a different catagory.